Fundraising

As a Step Beyond Celiac participant you make a difference: 100 percent of the proceeds you raise go directly to programs to fund and find a cure for celiac disease.

The Step Beyond Celiac 5K Series raised over $80,000 in 2019 to help advance celiac disease research and welcomed more than 2000 participants to events in 3 cities across the country, Philadelphia, Kansas City, and Dallas. With two additional events this year, in Boston and Denver, 2020 is on track to bring together more people from the celiac community and propel research forward.

Through your commitment and support, it is our goal to reach the ultimate finish line—a cure for celiac disease. 

Here are some helpful resources to achieve your goals: 

  • Fundraising tips
  • Social media resources

Not yet registered? Sign up today!

You don’t have to register for the race to be a fundraiser! 

Learn more about setting up a fundraiser here.


Tips for successful Fundraising

Personalize your message. Your supporters want to hear why you care about finding a cure for celiac disease and how they can help. We have templates for your fundraising pages, emails, and other materials, but your words, photos and inspiration are what will connect you with your supporters and bring your story to life.

Create a connected Facebook Fundraiser: You can now raise more and reach your fundraising goal faster by creating a Facebook Fundraiser directly from your RunSignup Fundraising Page! Any money that is raised on Facebook will count towards your overall fundraising goal. On average, connected fundraisers raise over $150 through Facebook. Facebook’s powerful social network and ease of use make it easy for your fundraisers to ask their friends for donations.

Set a fundraising goal & gather support. Share your goal with friends and family and get them involved to help you reach it! As a team, identify talents and skills that can help your fundraising efforts. Identify your networks of support. Brainstorm people and groups who you know: Your network is bigger than you realize. Take time to map out your connections and consider who to reach out to and how, whether through email, social media, mailing a letter or a direct conversation. Start by thinking about:

  • Friends and family
  • Current/ former colleagues and classmates
  • Your professional, volunteer or religious networks
  • Your social, hobby or recreational groups

Don’t limit yourself – Think outside of your direct connections and remember that, there are many people whose lives or loved ones have been affected by celiac disease and have interest in supporting you and the cause. Remember to include information about matched gifts.

Be the first to donate: Inspire others by making the first donation yourself. Donating shows potential supporters that you are serious about the cause. Consider asking others to match your gift.

Start with a small fundraising initiative: Such as a gluten-free bake sale, yard sale, happy hour, silent auction, or car wash. Be creative! 

Keep your donors engaged: Keep people who give updated on your efforts with emails, social media posts (scroll down for social media tips) and regular communication. Don’t be shy about asking them to help spread the word. They want to know how your fundraising and training is going and when you hit those milestones!    
 

Follow up on donation asks: Most of us are bombarded by emails and social media so people often intend to give closer to the event but can easily forget. Don’t be shy, keep reminding them! The majority of donations come in within the last two weeks of an event date.  

Inspire by sharing the impact of donations in the lives of people with celiac disease: Learn more about what Beyond Celiac is doing to accelerate research and, ultimately, a cure. Help educate your donors on how their dollars and your efforts are making a tangible difference for people with celiac disease and their loved ones: You can start with beyondceliac.org/about

Don’t forget about matching gift opportunities: Encourage your supporters to explore their employer’s matching gift programs. Many corporations will match their employee’s donations to an accredited charitable organization. It’s an easy way to double or even triple the impact of a personal contribution. 

Say “thank you!”: Take the time to express your gratitude in a meaningful way.  Make your supporters feel a part of your efforts. For example, send a personal thank you note or email to everyone who donates.  Make sure to send a final update post event with fundraising totals that shares your gratitude and experience.

Social Media Resources

Connect your social networks with your SBC team and fundraising efforts. Invite friends and followers to donate, come out to cheer, or even join you on the course. 

Cover Photos:

To save an image, make sure to right click and select “Save As…”

Social Media Graphics and Posts Suggestions:

Here are a few sample social posts for you to use when sharing your efforts on your personal social channels.  We designed these for you to personalize with your specific event details, the link to your personal or team fundraising pages, and/or your personal connection to our SBC mission.

To save an image, make sure to right click and select “Save As…”


  • Be a part of the journey to a cure for celiac disease. Grab your friends and family and join me at a Step Beyond Celiac 5K! stepbeyondceliac.org
  • Join me and Beyond Celiac as we take steps towards a cure for celiac disease through the Step Beyond Celiac 5K in (city) [INSERT YOUR FUNDRAISING PAGE LINK]
  • Make a real difference in the lives of those with celiac disease and join The Step Beyond Celiac 5K Series today.  stepbeyondceliac.org
  • Run or walk to support a cure for celiac disease with Beyond Celiac in their Step Beyond Celiac 5K Series. We can make a  difference in the lives of millions. Together for a cure.
  • It is estimated that more than 3 million people live with celiac disease. Join The Step Beyond Celiac 5K series as we work toward finding a cure.
  • Join me in leading the way to a cure for celiac disease by inviting your friends, family, and coworkers to take part in The Step Beyond Celiac 5K Series. See you at the finish line! [INSERT YOUR FUNDRAISING PAGE LINK]
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